Hello!
I’m Linnea
I'm a digital strategist and marketer based in Kissimmee, Florida. I love nothing more than learning...well, except my dog, of course. Over the past few years, I have learned skills I had never even heard of beforehand. Google Local Services Ads? SEO Pillar-Based Strategy? It's been incredible to dig in at every opportunity.
As a communicator passionate about storytelling and community engagement, I strive to create purposeful and impactful content. I listen to and empathize with the communities I work with, curating the digital content and strategies needed to further the organization’s mission by tuning into the target audience's pain points.
I have experience managing multiple social media accounts, including producing and publishing graphics, copy, videos, and more for paid and organic distribution. Additionally, I have written and edited SEO content, resulting in tangible increases in website traffic and keyword page rankings. My role also provides me with the opportunity to create and distribute monthly educational email campaigns and segmented sales campaigns.
I believe in the power of authenticity and strive to be the person I want to see in the world. You've come to the right place if you're looking for a spunky marketer who thrives on a blend of creativity and research.
My Experience
January 2023 - Present
Senior Marketing Specialist - Turner Pest Control
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Oversees content strategy and production. Responsible for all social content creation and scheduling, including paid social for Meta platforms.
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Manages video, digital content production, marketing collateral, and third-party lead generation vendors.
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Creates, publishes, and edits SEO blog content for the company website.
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Responsible for developing and distributing residential email campaigns, as well as verifying attributed lead generation.
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Responsible for Google Local Services and YouTube ads across all markets.
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Performs bi-weekly health checks on all campaigns, and analyzes performance data to ensure campaign effectiveness.
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Assists with internal communications through the creation and distribution of talking points, as well as participating in the employee engagement committee.
June 2021 - January 2023
Marketing Coordinator - Turner Pest Control
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Ensures all marketing efforts are met to achieve business goals, and identifies and executes improvements for processes, content, and lead generation.
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Continually seeks and researches new sources of prospective customers while providing recommendations to marketing and sales leadership.
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Analyzes the social media strategy, identifies strategic weaknesses, and makes recommendations for improvements.
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Monitors budgets by comparing and analyzing actual results.
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Manages editorial calendar and works with the marketing team to ensure messaging is consistent across all channels.
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Communicates campaign objectives, timelines, and deliverables to the sales team, and provides instructions for use or promotion.
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Plans and manages events and assist with trade shows by identifying, assembling, and coordinating requirements.
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Maintains a directory and inventory of sales support materials, ensuring all resources are current and accurate, and coordinates the creation of new materials as needed.
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Manages print contractors, other promotional vendors as well as the inventory of promotional items.
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Responsible for reputation management of online feedback and reviews.
September 2020 - June 2021
Manager of Partnerships - WideEye Surveillance
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Organized and oversaw the day-to-day customer service needs for the entirety of WideEye's customer base.
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Implemented strategies to increase client satisfaction and retention while promoting cohesive team efforts to ensure the company delivered the highest level of customer service in all markets.
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Created content and built leads by utilizing company branding and accurately describing the value provided to the end customer.
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Refined strategies and content using critical thinking and problem-solving skills to ensure we were communicating WideEye’s value in the most effective manner.
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Advised the sales team's communications strategies, particularly the use of email campaigns, to assure WideEye's mission and values were properly discussed.
January 2020 - September 2020
Content Producer - Freelance
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Provided photos, captions, and hashtags for Instagram posts.
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Utilized a social media planning calendar for post review and editing.
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Collaborated with the director of marketing at a local nonprofit to create effective social media campaigns.
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Worked with a marketing agency in St. Augustine as a content manager.
July 2018 - August 2019
Finance Writer and Editor - Tiger Valuation Services, LLC
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Worked as a technical writer and editor, collaborating with financial analysts to provide banks and companies with comprehensive assessments of an assets’ net orderly liquidation value.
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Researched the company and industry using articles, industry reports, SEC filings, and other publicly available information.
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Converted notes collected by appraisers and field analysts into cogent, clear reports.
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Assisted with the collection and organization of notes by attending management discussions.
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Edited fellow writers’ reports for clarity, factual consistency, grammar, spelling, and style.
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Worked closely with appraisers, financial analysts, and other coworkers to meet deadlines.
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Collaborated with financial analysts to understand gross and net liquidation values, use Excel workbooks, and create visuals and tables for reports.
September 2016 - May 2018
Communications Assistant - CICS UMass Amherst
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Managed digital assets including photo, video, and audio content.
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Overhauled website to align with the UMass brand, enhancing website optimization and overall user experience.
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Built and managed social media initiatives to encourage community engagement.
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Brand development through the production of event promotions, displays, versatile logotypes, and social media messaging.
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Authored and proofread content for the college’s magazine and website.
December 2015 - May 2016
Production Intern - Northampton Community Television
Collaborated with community leaders to produce written and video content for public access television and the associated blog.
Researched local stories and conducted interviews.
Edited digital content.
Education
University of Florida
MAMC: Digital Marketing & Strategy
University of Massachusetts Amherst
BA: Journalism